Everyday I hear this refrain; “My business is so difficult because we are in a commodity business,spyder ski jackets sale.” All my life I have been in sales and marketing, there are no commodity businesses-there are only “commodity sellers.”I worked in a supermarket, to put myself through college. At that time, chicken was sold at the “poultry counter” and was 19 cents a pound. Then some funny-looking guy started advertising that his chickens were different-corn fed, not shipped frozen…guess what happened? Frank Perdue’s chickens went for 79 cents a pound and flew out of the stores.This observation is not just an “Anovickian” theory, Theodore Levitt wrote “Marketing Myopia” in 1960 addressing this issue in detail (available as an HBR reprint, 75507). The classic example being the “railroad” business, which at one time was a growth business and then perceived as a commodity business; what the railroad executives missed was understanding exactly “what business were they in?” They were in the transportation business! If they had understood that, we’d be traveling on B&O Airlines today.What you must do is clearly differentiate your product or service. Know your customers and clients and do the things that will make them want to do business with you,cheap mens spyder ski outerwear. Apple changed their name from Apple Computers to Apple Inc,moncler vests for men. and went on to develop the iPod,spyder ski jackets for women, iPhone, iPad, iPhoto and of course iTunes. They still sell computers, however, they see themselves as so much more to their customers.People line up to buy Apple products and in many cases pay a premium to do so. Apple has high margins in most of their product lines. The total customer experience with Apple has customers come back again and again. It is not just the products, my son tells me the tablet was around ten years before Apple’s iPad came out, yet Apple sold 15 million in the first year of business. How can we apply the lessons of Apple’s success to our businesses?What business are you in? A lawyer, an engineer, a broadcaster, construction business, insurance or the restaurant business; the question is not about what you do but what do your clients or customers need and why would they seek you out,spyder ski wear? What differentiates you from all others? What is your unique selling position? If you are unable to clearly respond to these questions then that is why you are in a “commodity” business.It is the total customer experience from the initial contact of walking in your store or answering the phone, every point of connection that clearly differentiates doing business with you. Today people want a hassle free experience and they want results and assurances of who you are and what is it like to do business with you. You are in your business every day, you know what the issues are and what clients or customers are looking for as outcomes. Are you working ON your business to insure that experience is the best it can be and clearly differentiates you from everyone else?Are you product focused or customer focused? Are you in business to “pay the bills” or do you want to build value for your clients, customers and stakeholders? What business are you in? Answer these questions and you will no longer be in the commodity business.


817 thoughts on “spyder ski jackets for women What Do I Have to Do to No Longer Be in a Commodity Business-

  1. Hello There. I found your blog using msn. This is an extremely well written article.
    I will be sure to bookmark it and return to read more of your
    useful information. Thanks for the post. I will certainly comeback.

  2. Today, while I was at work, my cousin stole my iphone and
    tested to see if it can survive a forty foot drop, just so
    she can be a youtube sensation. My apple ipad is now broken and she
    has 83 views. I know this is totally off topic but I had to share it with someone!

  3. Thanks for finally writing about >spyder ski jackets for women What Do I Have to Do to No Longer Be in a
    Commodity Business- < wholesale womens spyder ski jackets online cheap sale <Liked it!

  4. Hello! I know this is sort of off-topic however I had to ask.
    Does building a well-established blog like yours take
    a lot of work? I am brand new to running a blog however
    I do write in my journal every day. I’d like to start a blog
    so I can share my own experience and thoughts online.
    Please let me know if you have any suggestions or tips for brand new aspiring
    bloggers. Thankyou!

  5. Hello there, I discovered your website via Google whilst looking for a comparable subject,
    your site came up, it appears to be like great.
    I have bookmarked it in my google bookmarks.
    Hello there, simply turned into aware of your weblog thru
    Google, and found that it is really informative.

    I’m going to be careful for brussels. I will be grateful should
    you continue this in future. A lot of other folks might be benefited from your writing.
    Cheers!

  6. First of all I want to say fantastic blog! I had a quick
    question which I’d like to ask if you do not mind. I was curious to find out how you center yourself
    and clear your mind before writing. I have had difficulty clearing my thoughts in getting my
    ideas out. I truly do take pleasure in writing but
    it just seems like the first 10 to 15 minutes are lost
    just trying to figure out how to begin. Any ideas or tips?
    Many thanks!

  7. I am really enjoying the theme/design of your website. Do you ever run into any web browser compatibility
    problems? A couple of my blog audience have complained about my website not operating correctly in Explorer but looks great in Safari.
    Do you have any recommendations to help fix this problem?

  8. Greetings from Idaho! I’m bored to death at work so I decided to browse your website on my iphone during lunch break.

    I enjoy the knowledge you present here and can’t wait to take
    a look when I get home. I’m amazed at how quick your blog loaded on my phone ..

    I’m not even using WIFI, just 3G .. Anyhow, wonderful
    blog!

Leave a reply

required

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>