The “Big Idea.” As entrepreneurs and business leaders we are always, at least subconsciously, seeking the next “big idea.” Now the trouble is that we don’t ever really know if our next idea will be the truly big one. But we wouldn’t be worth our salt as an entrepreneur if we didn’t truly believe that – now would we.So what makes an idea or innovation “big,” anyway? As a coach to entrepreneurs and business leaders for going on 20 years now, it is clear to me that many great ideas are born every day – but just as prolific as the ideas are, so are the obstacles to success that cause frustration and failure. Unfortunately, just because an innovation is a good one doesn’t mean it will revolutionize a business, much less turn into any business at all.As it turns out, what makes a good idea brilliant isn’t really how good it is…it is how well executed it is. For a good idea to be noticed, it has to be delivered – put out into the marketplace. And there’s the rub that most entrepreneurial thinkers struggle with. It’s connecting the innovation to implementation.This struggle for innovation-thinkers happens because we tend to reflexively think that if we thought it up,kids spyder ski pant, of course marketplace adoption is automatic. After all, “if I think it’s a good idea, certainly everyone else will too and we’ll be making money on my great idea tomorrow! Right? And besides, that’s what I hire people for…to figure out how to get my great ideas to market.” You see as entrepreneurs, we think of ourselves as idea machines, visionaries – those that know how to make the world a better place. The details are, well, just details.So if a great idea isn’t great until it has a plan, and planning isn’t exactly what you do best – what do you do?Well, I can make this very simple for you – but I also must confess that you will still have to do some work on it. As a coach, as you would predict, I believe every solution comes with a requisite application of effort first. But I can also promise that if you apply this simple formula, you will be amazed at how many of your ideas and innovations become not only reality, but also successful.So here goes:Step one is to recognize when you have an innovation in the first place. Don’t confuse simple solutions for day to day issues in running your business as profound, revolutionary ideas. And at the same time,spyder ski wear, if you come up with a blinding flash of insight that seems to leave those around you dazed or confused,moncler ski jackets sale…stop and recognize that you may be on to a great, new innovation.Step two, once you recognize that you have a legitimate new innovation – do an informal test of your idea with potential consumers of your new product or service before declaring it “ready for prime time”. Introduce it to a focus group or a survey sample of existing customers or even a “try it for free” group. Now a word of caution on this one: As an idea-originator, you are probably gifted at being very convincing about anything you think up. Passion can overwhelm common sense and you can be very compelling to those around you. It can be easy to buy into your belief – rather than the validity of the idea – therefore you find yourself gathering agreement from many people that eventually convince you that you’re brilliant. You go away thinking you have a good idea but what everyone really agreed with was your passion about it. Hold back your typical sales pitch, bridle the enthusiasm and test your idea by describing it to a broad audience. Ask, “what do you think of this idea” rather than saying “you’re gonna love this idea.” If you see excitement and passion emerging from those whom you have run your idea by,mens spyder ski pants sale, you are likely on an exciting track for a really brilliant idea.Step three – Take the feedback from your first test group and put that into actionable tweaks and begin putting your entire idea on paper. Now this step is really two steps: First, take the feedback you get, both positive and negative and allow the expansion of your idea based on the initial reaction from others. Resist the temptation to defend your idea. Just ask questions and consider all the input you receive. Just because you don’t get enthusiastic buy in, doesn’t mean you aren’t on the right track. Likewise, don’t assume all the feedback is valid, either. Just consider it. Now, after you have sufficiently opened your mind to including initial feedback, begin to map your idea on paper. Describe what the idea is, how it will be constructed, how it will be introduced to your market and how you will measure success of the idea. Sketch all the components from birth to maturity, keep it simple but don’t allow assumption to override connecting the dots in a cohesive process to success. Now hear me clear on this: don’t skip this step. You have to sketch your idea on paper or, trust me; you will likely watch your idea tumble into the idea junkyard.Step four – and brace yourself because this will seem even more tedious to you than the writing it down part: test your idea again by running it by a new sample audience – but this time construct an audience to be a cross section of business advisors, mentors, partners, employees or associates – and your business coach if you have one. This is about explaining your idea in the context of how it evolves from birth to reality. You see, a vision doesn’t become reality unless you color it in with details and process. This might seem tedious to do before you kick your idea into production mode, but this step will prove to graduate your innovation from simply a pipe dream to a good business decision. Explain to your business savvy team of advisors how you will get your new product or service to market, what the promotional components will be, how you will fund it, how long before you turn your investment into profit and all of the other business components that make an idea good business. This “process thinking” added to your “innovation thinking” will not only add validity to your idea but will also help you get fast traction when you do go to market. But wait, we aren’t ready to implement yet.Step five is to bring the new feedback from your business process discussions back to your paper and build in any tweaks to your plan or idea that you felt valid from the feedback. Now – and this is really the key to finding a brilliant idea – evaluate whether you still feel the same passion and enthusiasm for your idea as you did when you first thought it up. If you do, or if you are even more convinced than ever, then you are ready to plan a launch. If you find yourself second guessing, hesitating or being easily dissuaded…then you may have only had a great idea seed. Don’t give up; just know that you saved a lot of time, and probably money, by not shooting before you aimed.And what about implementation? Well that is the subject of another article. Watch for it,mens moncler vests cheap.In the meantime, keep coming up with those brilliant ideas but test them, tweak them, test again and build a cohesive, informed plan.


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