The birthstones originate from the episode that took place in ancient history of the Jews. Gemstones were actually produced in the Asian continent and it was the Jews who took the gems into the European world when they traveled there.The old Exodus that is the book of Jews explains the entire concept of the breastplate of Aaron or the breastplate of the high priest,spyder ski goggles cheap. The verses explain that in the olden times when there was the high priest and he had twelve sons. Who were naturally his descendants and they commanded 12 different tribes of that time. Aaron was inspired by God, not merely inspired but he was ordered by God to make a breastplate. He gave Aaron all the details about it. He was ordered to insert various precious stones that numbered 12 on it. These stones were to bear the names of each of the 12 descendants of the high priest. When this breastplate was finally made the high priest wore it over his ephod which actually is a dress worn by the high priest. When he wore that on his breast the 12 commanders could communicate with God through that plate. Each of them asked a question from God and the stones shone one by one and together they formulated the answer by God.This breastplate has been the bases of the 12 birth stones that we now commonly know of. When the commanders had the breastplate it was easy for them to communicate with God. They could simply turn to him for suggestions,cheap spyder ski gloves, for good luck and for their future course of action. God was felt closer and gradually common people also began regarding the breastplate as a blessing and divine image and influence upon their lives.A time came when these stones actually started having great influence upon the people. When they wore the stones on the breastplate like diamonds,womens spyder ski outerwear sale, topaz, ruby, sapphire, beryl, emerald etc they were blessed in many ways not acknowledged by common man. These stones had strange healing powers and weak people took refuge in them and wore them for strength. Some stones were said to increase livelihood, other stones purified blood, cured diseases, safeguarded people from evil. Some stones were even said to have power to bring peace and tranquility and increase wisdom in people. One of the stones gave courage and so on,kids spyder ski suits cheap.However with the passage of time the stones in the breastplate have been fabricated as some others but there is original proof to remove any fabrications that may come forth,womens moncler jackets online. The breastplate however, is a source of heavenly blessings in the temples to this very day.
You have an idea. A good idea. No, a great idea! You may not have all the pieces in place but the concept is a good one, it’s been scrutinized, tested, analyzed, reverse-engineered and vetted. So now what?Well, you can’t copyright an idea. Ideas are all around you. Innovation is more than a buzzword, it’s a business mantra. So, how do you turn that great idea into capital – money that provides an improved standard of living for you and your family?The road from concept to capital is bumpy. There are scam artists, pitfalls unseen by the uninitiated and challenges that will, no doubt,cheap moncler jackets for men, be new to you. However, if that concept is a good one (and it is) you must take the initial steps toward greater financial security and reward for your far-horizon thinking.Formalize the ConceptPut it in writing. Fill in as many blanks as possible. Questions to consider at this first stage of concept development include:What benefits does this product or service deliver to the end user?What problems does this product or service solve and for whom? The for whom part is the target demographic for the concept – the ideal buyer.Do you have title (ownership) of the idea or concept? Researchers in both the academic and business realms may not have complete, legal ownership of an idea. By contract, the idea may actually belong to the institution paying your salary. Good to check that out early.If the concept is, indeed, the intellectual property of an institution, contact the university’s office of commercialization for details on submitting your concept for peer review and consideration for university cooperation in bringing the concept or product to market.If you’re certain the idea is wholly your own, prepare a formal report describing the product specifications, schematics, illustrations, test results and other data. This report should be as detailed and as professional as you can make it.Have the report dated and notarized. Make copies and keep them in a secure place.Do NOT tell others about your idea. Again, you can’t copyright an idea and at this early stage, you still don’t own anything – at least not legally. Intellectual property (your idea) theft is common in highly competitive or vertical markets so keep your idea under wraps for the moment.Your Partner? Your university or employer. If your concept is, in fact owned in part by your employer – a university – you already have a partner. Chances are, there’s a clause in your work contract or university regulations that claims ownership of any concept developed while in the school’s employ and using school facilities. Obviously, this prevents innovators from exploiting the resources of others for their own gain. Fair enough, and in fact, not a bad way to go.Paretnering with a deep pockets stakeholder like a university solves a number of business headaches that you don’t need and may not be able to overcome. In fact, many universitites have depatments and programs to bring concepts to commercialization available to current faculty, staff and students and past acamadecians and alumni seeking a reliable, knowledgeable partner.The university, in this case, usually assumes ownership of the concept and takes the necessary legal steps to protect their property – your concept. University legal staff apply for a temporay patent, file a copyright or trademark the brand. These intellectual property legal experts are tasked with protecting the institution’s against various infringement exposures. And they can do it faster and more efficiently than you, the innovator, can.At this juncture, you are contractually required to notify the university of your concept. However, before you do, contact a professional familiar with both intellectual property law and commercialization – the successful development of the concept to product launch and beyond.It’s important that the innovator and the university work in cooperation. Legal battles over ownership are counter-productive, expensive and unnecessary,womens spyder ski outerwear.Most innovators are not strong in the ways of the business world. Not part of the skill set. So, even if you are actually the sole “owner” of the concept, with no contractual strings, you may not have the experience and acumen to fully commercialize your product.The Lone WolfThe concept is formalized, notorized and locked in a secure location. You are 100% confident that you are the sole “owner” of the idea. Bringing that concept to commercial reality is going to require experience, skills and contacts that aren’t in your Rolodex.You can try to be the lone wolf but that means taking crash courses in venture capital, intellectual property law, best business practices, marketing, distirbution, order fulfillment, customer care – is this the way you see your future.There’s a great deal of risk in bringing a conept to a successful, profitable launch. Even if you have your own deep pockets, you’ll find there’s a lot of outgo before there’s virtually any income,womens spyder ski suit.Still, it is your baby and some innovators are unwilling to give up control of that concept.Okay, but at least contact an agency that can serve as a consultant as you pass through the phases of product development,spyder ski gloves cheap, manufacture, warehousing, order fulfillment and all of the other tasks that are, ultimately,kids spyder ski suits cheap, your responsibilities even though these tasks are performed by employees.The Business PartnerFinding the right partner to help with the commercialization is a time-consuming and potentially risky undertaking. Do NOT submit your concept to those companies that advertise on TV that they’ll help you commercialize your product.Instead, use your network to link in with a like-minded individual, highly recommended by people you know, or people who know people you know. You know what I mean – a referral.In seeking a business partner, look for an individual who can meet the challenges defined in your written description of the concept. For example, if you don’t have a clue how to raise venture capital your partner should be well-connected in that closed, little community. VC is the life blood of most successful start-ups.Your partner(s) also must bring more to the table than operating capital. They must understand business management, project implementation, promotions and sales – all of the subjects about which you know little. Your objective? A symbiotic, harmonious relationship.And again, at this nacent stage up commericalization seek advice from experienced consultants who now how to maximize intellectual property rights and how to negotiate your rights when it comes time to come to terms.Don’t Go It AloneYou can try, using the garage as your warehouse and the spareroom as world HQ but is that what you really want? If you’re a creator, incubator for new, forward-thinking concepts, your time and emergy is best spent hatching a few more commercially viable concepts and let you business partners handle the business aspects of sales.However, do NOT enter into agreements or sign away rights without talking to a lawyer, or better still, a consultancy experienced in the early stages of commercializtion. These experienced business professionals will help structure the best terms for you working with the university or business partner to ensure that you earn just reward for your creativity.
To whom are you sending your sales letter? All right. Now what kind of reaction do you want from them? You won’t get a response from everyone. However, depending on your target reader it could be successful at less than 1% or a failure at 20%. It’s the nature of what you’re selling and the number of responses that can be expected in best case scenarios.Broadly speaking there are three kinds of target audience:1. Specific individual/organizationThis is where your sales letter is directed at an organization you know and the key people in that organization,cheap moncler vests for kid. I happen to market a book on essay writing to the college market. Specifically it goes to a two-part audience,mens spyder ski jackets. The first is the chair of the English Department at a college or university. The second is the general book buyer in that same college or university’s bookstore,womens spyder ski pant. Because I already know the people and have built a relationship with them, the odds of them taking the book are good. Wherever you can, direct that sales letter specifically, building relationship as you do so. Assuming you have a great product, your response is likely to be better because of the relationship.2. A category-based audienceThis is a letter that goes to a targeted group, such as all family physicians or all electrical engineers or all energy companies. If you do know the names of key people and can address them personally,spyder ski jacket, that’s the best bet to get them interested in what you have to offer. Now if you can come up with an incentive for this group to take advantage of the product or service you’re offering, that makes the offer sweeter and more compelling. This kind of letter must have an offer that makes recipients think twice.3. To a broad audienceHere’s a classic example of this approach. I get faxes from “mass fax marketing companies.” They offer to send information on my products or services (in this case, books) to 15,000 businesses in the province for an incredibly low price. The price is the incentive. I’ve taken advantage of this offer a couple of times. For my business the success is marginal but for someone with a product that has mass appeal, this can be an excellent sales approach to take. Besides mass faxing, there’s mass e-mail and mass direct mail,kids spyder ski suits cheap. Obviously the latter must work for many NGOs and non-profits since the only contact I have from many of those is direct mail.To whom are you sending your sales letters? Can you appreciate the difference in the kind of audience? Do you recognize how valuable building the personal relationship is to your sales letter success? And what kind of incentives can you offer, that will persuade a significant number of your target audience to react with “If I don’t take advantage of this, I’m…?”
Thinking about taking a trip to the Midwest? Dude Ranch probably? Or into the Sequoia forest? Among other things you’ve packed, you’ll have to see if you have packed your GPS device. With the pace at which technology is developing and time is rolling, only a handful of people don’t know what a GPS device is. GPS is short for Global Positioning System and it helps you locate your position on the globe. If you have stumbled on Google Maps or Google Earth, you’d know that it gives you a satellite view of the whole planet, or well most of the planet. A GPS is something like it except that it gives you an almost accurate position of where you are. This pinpointed location helps you understand the nearby landmarks and trace your way out to the nearest highway or a motel – simply put, it doesn’t let you get lost,mens spyder ski jackets.You’ll obviously have the question – how do these amazing cool gadgets work? First off, you’ll have to realize that the device that you hold in your hand communicates with satellites. Your position on the globe is calculated by precisely timing the signals sent by satellites above the Earth. Typically,mens spyder ski pants cheap, the signal that is exchanged between the GPS device and the satellites contain information about the time at which the signal was sent and the almanac information of the satellite. If you have studied Basic Math 101, you’ll know that to calculate a position of a point in space, the distance of the point from three different points in space is necessary. Well,north face ski jackets, this concept is something like it. It simultaneously locates three satellites near you and sends out signals. Based on the time it takes to reach each satellite and back, it calculates an accurate position of where the GPS device is located,kids spyder ski suits cheap. Once the position is calculated, it is easy enough to manipulate the way it is displayed on screen. If you add the flash screen of the Earth and trace the map on it with latitude and longitude markings, you get a phenomenally good presentation. Typically, four satellites have more accuracy than three, but it can be done even with three points in space.If you want to buy a GPS, you’ll have to consider the reason why you’re buying it. There are different types of GPS devices used for different purposes, of which the most common ones are the automobile GPS devices and the portable devices. It is really hard to come across a new car today that does not come with a GPS device. Efficient as it is, it tells you where you are at every point on the road throughout your road trip. They draw power from the car for their operation and have an excellent degree of accuracy. Portable GPS devices are hand-held devices and need an external power source to operate. While a fixed GPS can’t be moved if you want to switch cars, the portable GPS can be moved. Both these devices come in a variety of shapes and sizes but it is obvious that the size of the portable device is not constrained by the necessity to fit onto the windshield and dashboard of the car. A portable GPS device may be a standalone device or the mode of map tracking can be incorporated in cell phones, PDAs and car tracking devices.GPS Navigators are devices that use the concept of GPS to enable the traveler to find places. For any particular place, GPS navigators have the latitude and longitude while also calculating the altitude of the place. The accuracy of these devices is par excellence and you can completely trust the GPS navigator to lead you to the right path. You’ll find that the GPS navigator uses a graphic interface to give you information which can be better read and understood. If you have an automobile GPS, it might even have voice recordings giving you directions to a particular place. Typically, it answers all your questions pertaining to where you are, what roads you have to take to reach your destination, the shortest route or the best route in case of traffic block and even restaurants and fuel stations. They work in pretty much the same way as a normal GPS does except that they communicate a lot more times in a given timeframe.If ever you’re lost in another city or on the freeway and are trying to find your way to the closest motel, the GPS navigator would be a lifesaver. Cycling trips, motorcycling trips and even motocross launches across countries require you to have a GPS at all times. The fact that you decide how expensive your GPS device is going to be is an impelling agent for you to get one. It starts from about $50 for the basic version and ranges from $150 to $300 for a midsized and more accurate device while the most expensive devices priced at $1000 could have a multitude of other features,mens moncler vests sale.Completely different from the ubiquitous GPS devices is the data logger. It uses the same satellite positions to log the movement of a particular GPS device not necessarily in the same location as the data logger. It captures every movement of the device and records it in its drive so that it can be plugged into a computer for further analysis. GPS tracking is a similar concept and features different modes of tracking – single and continuous tracking. Single tracking is carried out over regular intervals of time and give the position of the device over a period of time. Continuous tracking is more effective in the sense that it frequently communicates with the satellite to give an accurate position of the device. If you’re a spy, you definitely have to go for the continuous tracking device to locate the position of the arch-villain.You’ll find that the GPS data loggers and trackers find applications in many fields. The commonest application is the car-tracking device; a small electronic chip is placed inside cars which enable you to track the position of your car when it is stolen. The same concept has been extrapolated to cell phones also. If you watch National Geographic, you’ll find that they use small electronic chips and attach it to the feet of migratory birds so that a pattern can be established as to their yearly migratory pattern.Maps and globes are a thing of the past; plus, you’ll spend about twenty minutes identifying your location before you can start tracing a path to the nearest fuel station or freeway. They use cutting-edge technology; before, they were used only by the military but the fact that they are available to the masses makes it more impressive. Who wouldn’t want to use military technology? The first thing you need to do if you want to own one of these babies is visit a shopping complex like Wal-Mart and Target to check out the different brands available and then decide on your affordability. Alternatively, you can also choose to order it online.
This guide will help you learn to identify quality in silver jewelry and accessories.Sterling SilverPure Silver, also called fine silver, is relatively soft, very malleable, and easily scratched so it is commonly combined with other metals to produce a more resilient product. The most popular of these alloys is sterling silver, which consists of 92.5% silver and 7.5% copper,womens moncler vests online. Although any metal can make up the 7.5% non-silver portion of sterling, centuries of experimentation have shown copper to best improve the metal’s hardness and durability without affecting its beautiful color.The small amount of copper added to sterling has little effect on the metal’s value. Instead the price of the silver item is affected by the labor involved in making the item, the skill of the craftsperson, and the intricacy of the design.Identifying Quality Sterling SilverAll high quality silver items are stamped with a “Sterling Silver” or “925″ mark. This mark identifies the precious metal content of the jewelry.Silver AlloysBecause pure silver is so soft, it should only be used when malleability is required, such as in handcrafted jewelry featuring weaving and other intricate designs. Sterling Silver is most often used for jewelry and household accessories because of its combination of beauty and durability.Acceptable quality marks for sterling silver include:- Sterling- Sterling Silver- .925CareWith proper care, your fine quality silver will last a lifetime,cheap spyder ski suits for kid. To minimize scratches and other damage, store your silver jewelry either in a cloth pouch or in a separate compartment in your jewelry box. Avoid exposing your silver to household chemicals when cleaning with bleach or ammonia, or when swimming in chlorinated water, as these chemicals can damage silver.Clean your Silver REGULARLY!Care should also be taken to prevent silver tarnish build-up a dulling that naturally occurs when silver reacts with sulfur or hydrogen sulfide in the surrounding air. To clean your silver, use specific formulas to remove tarnish. You can find fine silver polishes, solutions, or cloths designed to remove tarnish,kids spyder ski jackets sale. These are available at most hardware stores or specialty craft stores. Tarnish is most easily removed when it first becomes visible! So keep an eye out for it,kids spyder ski suits cheap! Although wearing your silver often is the best way to prevent tarnish from building up,womens spyder ski jacket, regular cleanings of all your silver items will prevent tarnish and keep your silver bright, sparkling, and beautiful.
When looking at a Christmas tree, it needs to be dressed up with accents just like people do,cheap spyder ski gloves. To make a good impression on your guests,spyder ski hats store, start off by adding a handcrafted touch by using the standard classic white lights,cheap spyder ski suits for men.Now is when you turn your tree into a personalized piece of art,kids north face jackets cheap. By stringing handcrafted glass beads on 10 continuous jewellery wires you can make a handmade garland to wrap around the tree, somewhat like a necklace with shimmering jewellery full of reds and greens when the Christmas lights hit them. The ends of the long colorful strings of jewellery wire need to be crimped off in order to make sure that the handcrafted beads don’t come off and break. By adding one strand at a time you make sure that the Christmas tree’s jewellery is on perfectly as well as giving you more control over exact placement,kids spyder ski suits cheap.Handcrafted red and clear glass beads can be strung on 15 inch lengths of wire and then connected with a clamp so it can be shaped into a star which gives the tree a handmade touch. Add regular glass balls to the handcrafted jewellery and they will remind a person of diamond earrings, a women’s favorite piece of jewellery. Silver glass balls generously painted with crafter’s glue and then rolled in clear seed glass beads until they are completely covered can be added next. The handmade jewels are nicely placed for everyone to see. You will then notice how well the handcrafted jewellery looks on such a beautiful tree.Jewellery boxes were purchased at your local jewellery store can be wrapped in handcrafted wrapping paper that has been handmade for an additional touch. Handmade jewelry made out of green glass E-beads are randomly hung throughout the tree like a jewellery stores jewellery display case. The various sized handmade gift wrapped gifts can be placed under the tree while the guests begin arriving. The handcrafted paper will make them look as if they are pieces of jewellery in a jewellery box.Along the fireplace mantle you can place handmade stockings that are made with handcrafted jewellery placed neatly on the front of each stocking hanging with care. Handmade gingerbread cookies with jewel buttons can be placed neatly on a plate for display.
Within the last few years, buying jewelry online has become increasingly popular. Won over by the unsurpassed ease and convenience of e-commerce, many shoppers are quickly flocking to the internet for big ticket items, including diamonds. Indeed, online jewelers are quickly surpassing traditional brick and mortar retailers as the go-to source for a very special and very specific type of bling: engagement rings.In addition to the promise of lower prices (and oftentimes no sales tax), shopping online for engagement rings has several distinct advantages. While local independent jewelers allow shoppers to closely examine the selection, the sales pressure, high prices and uneducated staff leave many potential buyers dissatisfied. Similarly, large chain retailers can be daunting with their total lack of customer service while luxury brand stores charge whopping prices for name recognition,cheap spyder ski goggles. With online retailers offering an unbeatable combination of value, flexibility, convenience, and first-rate customer service, it’s no surprise that savvy, uncompromising shoppers are turning to on-line jewelry stores to find their dream rings. For those already facing the nerve-wracking stress of popping the question, e-jewelers can expedite the otherwise arduous process of finding the perfect engagement ring. Here are some tips for engagement ring e-shopping:Tip 1: Knowledge is PowerThe first step in searching for an engagement ring is to arm yourself with information. Becoming an educated consumer is essential when navigating the seemingly infinite (and expensive!) options available. An informed shopper familiar with stylistic options can cut through the technical jargon and know what questions to ask, sifting through merchandise with a critical eye to find a ring uniquely suited to their specific preferences. The process of becoming an educated consumer requires a good deal of research but luckily, any reputable online vendor will have an extensive education section on their site, with in-depth information about sizing,kids spyder ski suits cheap, metal types, and the basics about diamonds, particularly the 4C’s: cut, color, clarity, and carat weight. Also helpful is a familiarity with reputable grading labs. Comprehensive grading labs from reliable sources such as the American Gem Society (AGS) Lab and the Gemological Institute of America (GIA) Lab will give the ring-hunter a more detailed awareness of diamond qualityTip 2: Communication is KeyOne of the shortcomings of ordering an engagement ring online is that buyers cannot inspect the diamonds in person. However, the best online jewelers find creative ways to circumvent this problem. When considering a purchase from an internet vendor, look for a site with as many communication channels as possible. Real time online chat capabilities with trained professionals as well as toll-free phone, email, and Skype access guarantees that one-on-one help is never far. In addition, the best websites will have a physical showroom for shoppers who happen to be in the vicinity. If you cannot get to the showroom (and even if you can), ask the jeweler to send digital images of the diamonds under consideration via email, as well as comparison pictures, which are useful when deliberating between several choices. These images and information can be reviewed at your leisure in the comfort of your home without any of the sales stress associated with a traditional store setting.Tip 3: Expertise is EssentialAn unexpected advantage of many online jewelers is the level of expertise they bring to customers. Find an e-vendor based in a major diamond center, like New York City, that has direct and easy access to an extraordinary inventory as well as a trained and professional staff. Unlike brick-and-mortar retailers, who typically employ commissioned sales people who know little about diamonds and tend to pressure customers into a sale, the best online jewelers have a selection reviewed and evaluated by graduate gemologists, who will act as your eyes on the market, lending years of knowledge and experience to your purchase and helping you avoid any major problems.Tip 4: Have It Your WayThe key to a happy marriage may be compromise but that is simply not the case when it comes to choosing an engagement ring. Luckily, online jewelers have the largest selection and many sites allow for customization – if you can dream it, they can build it. Because it is impossible to predict a person’s finger’s size, and preference for metal type or stone shape, the option of customization is a must – an engagement ring should never be mass-manufactured or one size fits all. When buying an item as special and costly as an engagement ring, shoppers deserve more than just a few options. Find a vendor that will allow you to tailor the ring to the exact specification of your chosen center stone,kids spyder ski jacket. This method allows them to deliver a perfect ring to every customer as opposed to needing to size a stock piece to fit. Creating a ring from scratch can take 2 days to 3 weeks, depending on the complexity of the ring, so plan ahead.Choosing an engagement ring is an intensely personal and significant decision,spyder ski pant for kid. By looking online for this special purchase, shoppers can be assured that they will find the largest inventory at the lowest prices, without hassle or stress. E-jewelers are the wave of the future and the surefire bet for finding the perfect engagement ring,kids north face jackets cheap.
Greed, pride, and an array of other human weaknesses can get in the way of a good exit. We speak to entrepreneurs about their triumphs and regrets in selling their businesses.’Entrepreneurs often believe that if they started a business and own it,womens moncler vests cheap, they are skilled enough to sell it. That often isn’t the case.’One CEO who has participated in three exits believes that selling a company requires skills and knowledge that will put most business owners ‘outside their comfort zone’.Successful business owners have all got egos – its part of their make-up. But it’s also true that they don’t know what they don’t know. It’s not until the exit that this becomes clear.Here, entrepreneurs who have earned their exit stripes offer a guide to making your exit a heavenly, as opposed to hellish, experience…Pride…A know-it-all tendency is natural for people who have built winning businesses. The solution is to swallow your pride and ask for guidance.’Everyone was delighted with our exit,’ says our CEO. ‘But we could have got there faster, cleaner and in better shape from a valuation point of view if we’d had someone to help us.’An experienced mentor would have pointed out that the contracts Barlow had with many of his government clients were, like many public sector contracts, non-transferable to an acquirer,spyder ski jackets for kid. Since nearly half of the business was with the public sector, it was a critical oversight.One client which developed a chip for USB devices was sold in an all-share deal worth several.’At an early stage, Copernicus identified the need for a chairman for the company who had already sold a business while acted Copernicus as advisors who could help maximize our value,’ says our client. ‘It’s what we classify as “grey hair”; someone who had been there and done it before.’The company did however decline our tax advisory service.To his chagrin, he ended up paying full tax on the shares he received in return for his company. ‘I’m still quite bitter about it,’ he states. ‘To anyone selling a business, I would say get good tax advice, and make sure that you pay for it.’Complacency…Most first-time business sellers underestimate the amount of time, effort and sheer hassle involved in a typical sale.One MD describes his exit to us as ‘mind-blowingly onerous’. After eight months of negotiations, he and his acquirer traveled to Oxford with their respective legal teams to seal the deal.’I expected it to take a day. It took four days, and each one of them we were up until two or three in the morning. At some points we were on the point of saying, “Let’s just get a cab home and tell them where to go.”‘Unless you’re well prepared for it, this emotional and physical strain may cloud your judgment and affect the smooth running of the business at the most critical point.Be warned ‘If you are selling, you have to understand that you are giving up the business entirely, and to see it as a commercial transaction. Personal feelings shouldn’t come into it.’Greed…Wanting to get the best valuation for the company you have slaved over is understandable. But asking for too much can be a turn-off for prospective buyers, according one entrepreneur, who sold his own direct mail business recently.’Overvaluation is very, very common,’ he states. ‘If you’re a start-up and you pitch it too high (or too low, for that matter) potential investors will just walk away.’On the flip side, there’s a danger of being seduced by what might be an illusory gain. The sale of a computer training business to AIM-listed Adval Group in an all-share deal is an example.’If you are selling purely for shares, your destiny has been handed to somebody else,’ he says. ‘Inevitably, there will be a lock-in period, so you can’t crystallize your gains for some time.’It doesn’t represent an exit – you have just exchanged one set of equity for another.’Timing…Naturally, working out exactly where you are on the growth curve is easier said than done. And there are unforeseen events – like the dotcom crash or 9/11 – that can wipe millions off your company’s valuation through no fault of your own.After one client had received several approaches to sell out, he took his co-founder and two other partners to a golf club to discuss whether to sell.’I wanted to keep the company, but after we’d debated it, the other three voted to sell. I was the majority shareholder so I could have overruled them, but I decided to accept their views.’They have no regrets: ‘We sold in 1999, right in the middle of the Millennium Bug issue. The Millennium Bug was great for our business, but when the clock went past midnight on January 1st and the world didn’t end, a lot of IT consultants were laid off. So from a timing point of view it was perfect.’One point of view is ‘if someone wants to buy it, then sell it’. You have to look at the risk of running it versus the reward you could get today. When you’ve done really well and people see the value that is the time to take some advice.’Sloth…Laziness may seem an unlikely failing in a hard-working business owner. Nevertheless, while all your effort is going into sales and marketing, less gripping areas of work may be neglected – such as bookkeeping.One client sold the Spanish arm of his web applications company, last year for a six-figure sum. He concedes that his accounts were ill-prepared for the scrutiny of a potential acquirer. ‘I don’t come from a financial background, so I just got on with stuff and put money into the company to get it going,’ says the MD ,’To put the books in order when you haven’t been keeping records properly is a real pain.’That pain is intensified when due diligence begins. ‘[A potential acquirer] is going to dig into the numbers, the contracts, all the details,’ he says.’You might think it’s quite straightforward and easy for you to explain, but they haven’t lived and breathed the business for years, so you need to put it very clearly so they can understand it.’Envy…While you may make a packet out of the sale of your business, it’s likely that not everyone in the company will be delighted by the prospect. In businesses where your main asset is your staff, it’s especially important to stave off the green-eyed monster.’In a people-based business, you have to take employees along with you. This means not just limiting rewards to the shareholders – I believe employee share option schemes are essential.’It’s a point echoed elsewhere, with one proviso. ‘I’m extremely proud of the fact that everyone in the company did well out of the hard work they put in,’ says a previous MD. ‘But I would advise locking in senior employees. If there is the potential for them to vest fully on their options at the point of sale, an acquirer will value the company lower.’It isn’t just staff you have to watch. If you sell to a business,kids spyder ski suits cheap, in which over half the shares are held by external parties, who is going to pull the strings in the future?Investor shareholders don’t want to give warranties or have ongoing obligations based on anything that might come out of the woodwork [after the sale], ‘That can suddenly fragment a shareholder base and damage the business in the long term.Aimlessness…Perhaps the most common failing of all is to assume your exit will happen naturally if your business is successful. In the early days it is common to be running a business that is directly driven by events in the marketplace, but without a clear vision.Much of a business can be based around the founder as a commercial driver. When you come to pack up the business for sale, the real question is, what is the value of the company without the founder? That’s why a lot of businesses end up being closed down rather than sold on.The nature of your business should dictate your financial strategy for an exit,mens spyder ski suits sale. ‘If you are a company that has been trading for some time, showing solid but not massive growth, almost inevitably your value will be based on bottom-line performance. You will want to optimize your profits but not in a way that distorts the figures.’If, on the other hand, you are a technology business with great strategic potential in the hands of the acquirer, your valuation will be about those factors the acquirer puts value on, such as fast sales growth and investment in technology. It is hard to achieve those things while optimizing the bottom line.’Whatever your business, the consensus is that you need to steer yourself away from operations towards strategic goals.Copernicus firmly believes if you get the right people around you and get yourself away from the coalface. Stop going out to customers and being part of the delivery team, and have a clear and complete vision of when and how you are going to exit,womens spyder ski outerwear store. You will get what you deserve in terms of value.Click here to learn more about business management and strategic planning: http://www.copernicus-consulting.com
As a seller, you must understand the importance of generating leads,kids spyder ski outerwear. Without these leads, it’s virtually impossible for you to make a sale.Here’s how you can generate enormous leads in as little time as possible:1. Pay attention to your website. You would want your visitors to consider buying from you, right? This can happen if you impress them through your website. It must speak volumes about your expertise and credibility. In addition, it must be very visually appealing,moncler ski jackets for men, interactive, very informative, and easy to navigate to give your visitors great experience. Through this, you can get these people to stay a little longer — just exactly what you need to convert them to potential clients.2. List building. Don’t fret if your first-time visitors leave your website without making a purchase — it happens and it’s normal,kids spyder ski suits cheap. What you can do is to obtain their contact information (email address and phone number, if possible) so you can easily get in touch with them. Post opt-in forms on your website and create a page where your prospects can find the benefits that they can get should they decide to subscribe to your list. It would help if you can offer these people with freebies like short ebooks in exchange of their registration.3. Article marketing. Information is the best bait that you can use to capture the attention of your prospects and later on, drive them to your website. Do a keyword research to figure out the search terms that your prospects are using when they go online and create articles around them. You can then post your articles on various publishing sites,moncler vest for men. Your readers will surely click on your resource box if your articles are well-written, interesting to read, and highly informative. As you know, this can lead to increased page views that can lead to increased sales potential.4. Freebies. You can easily capture the attention of your target market by simply giving them something for free,mens moncler vests sale. Offer them with free ebooks that they can download when they visit your website or when they read your articles online. Use your freebies to your advantage. How? If you are giving out free ebooks, make sure that they help you convince your prospects that you are truly knowledgeable on your chosen niche and that you can offer them exactly what they need to solve their pressing issues or to reach their goals.
Back in the 1990′s the White House Office of Consumer Affairs commissioned a study on customer service. One of the interesting statistics revealed was that an unhappy customer might tell twenty or more people about the problem they had with a company. Since that time, many studies have confirmed that simple statistic is true. However, in today’s world, twenty people may be a grossly underestimated number, at least for some unhappy customers.People now blog, tweet, YouTube and Facebook about their experiences. If the complaint goes “viral,” tens of thousands – maybe even millions – of people will learn about the problem. An extreme example of this is Dave Carroll’s song posted on YouTube about how United Airlines broke his guitar. It has been viewed 11 million times.A scorned customer may tell others about the problem, which impacts reputation. If that scorned customer chooses not to do business with the company, it impacts sales. Hence, the customer has power. How much power?Meet Richard Vladovic. According to an article in the Los Angeles Times (September 6, 2011), Vladovic had a dispute with his health insurance company. He received a letter stating the insurance company overpaid his dentist for a mouth guard (Vladovic grinds his teeth at night) and was going to take the amount out of his deductable. When Vladovic called to complain he was bounced around to different call center reps, and in his mind,discount spyder ski hats, treated with disrespect.This insurance company has a multimillion dollar contract with the Los Angeles Unified School District, and Vladovic is one of the thousands of people that the company insures. What the insurance company didn’t know was that Mr,kids spyder ski suits cheap. Vladovic is a member of the school district’s board,spyder ski goggles cheap, and the insurance company was about to find out how powerful one customer can be. Vladovic convinced his fellow board members to kill the multimillion dollar contract.You never know the power of your customers. Maybe an even better word to describe this power is influence. There will be times when you may not be able to make a customer happy. That doesn’t mean you can’t treat them with dignity and respect,kids spyder ski suits. Bad customer service will make a small problem large. On the flip side,womens spyder ski pants online, respect and courtesy can make a bad situation better, even if it doesn’t completely solve the problem.Let the story of Richard Vladovic and the Los Angeles Unified School District remind us of the importance of managing the customer’s experience, even in the wake of a confrontation. You never know how much power – or influence – one customer may have.