In every competition, we all know that there can only be one #1. Take a sporting event like the FIFA World Cup competition for example. The competition started with 32 Nations/Teams, each vying to be the best,kids spyder ski pants online, numero uno. Some played their best soccer ever. Others did not. So, what separated the best from everybody else?After 30 days of very electrifying matches and display of soccer skills, only one team proved that they should be crowned numero uno, number one! That team was Spain. You see, you cannot be “anointed” number one. You cannot be “given” number one. And you cannot not certainly be “gifted” number one. You can ONLY become number one by proving that you are, at the end of the day, better than all the rest.One of the best things about being the leader, the best or #1, is that the competition is always looking at your back. You are ahead of them. You can be one, two, three, even four steps ahead of them. As the number one, you become a target for your competition,spyder ski outerwear for men. Why target?…Because they want YOUR spot. But you do not want to give up your spot. Why?…Because you earned it!Which brings me to the reason for writing this article. You may have heard of the little snafu with car manufacturer Toyota. Toyota has led the way in auto sales for many years,north face ski jackets sale. Toyota became a target for the competition. This time not because they had quality products, good value for their customers.Although Toyota had something the competition wanted(the number one spot in sales and value), something happened that not even Toyota anticipated. Toyota took their eyes off the ball for a brief moment. They had quality and safety issues which brought them unwanted attention and scrutiny. Everyone joined the “let us-beat up-on Toyota bandwagon,spyder ski pants for men.Now Toyota knew their brand and reputation was under attack. They quickly scrambled to fix the mechanical issues they had with some of their vehicles. They quickly went to work to fix their brand, image and reputation. Their very survival was at stake. Millions of vehicles were involved in this snafu.One thing was for sure. Toyota knew they had a problem. Their challenge was now how to quickly regain the reputation they had worked so hard to build. They went on the offensive with public services announcements, assuring their customers that they needn’t worry…that they were on the case.There was no way that Toyota was going to give up their spot as numero uno, top dog! They had to fight hard to maintain that position. At the end of the day, Toyota maintained its position as #1, fixed their issues, their brand and reputation.All leaders who are number one at their craft know what Toyota knows. They realize that you have to work even harder to keep your spot as the leader. How do they do it? They do it by providing superior products, impeccable value and great customer service.As of the time of this article, Toyota is still numero uno and the competition is still looking at the back of Toyota. This author does not own a Toyota vehicle, nor is this article in any way a promotion of the Toyota brand.So, what can you, as the reader of this article, a business owner or just a casual observer, learn from Toyota,mens moncler jackets?