The “Big Idea.” As entrepreneurs and business leaders we are always, at least subconsciously, seeking the next “big idea.” Now the trouble is that we don’t ever really know if our next idea will be the truly big one. But we wouldn’t be worth our salt as an entrepreneur if we didn’t truly believe that – now would we.So what makes an idea or innovation “big,” anyway? As a coach to entrepreneurs and business leaders for going on 20 years now, it is clear to me that many great ideas are born every day – but just as prolific as the ideas are, so are the obstacles to success that cause frustration and failure. Unfortunately, just because an innovation is a good one doesn’t mean it will revolutionize a business, much less turn into any business at all.As it turns out, what makes a good idea brilliant isn’t really how good it is…it is how well executed it is. For a good idea to be noticed, it has to be delivered – put out into the marketplace. And there’s the rub that most entrepreneurial thinkers struggle with. It’s connecting the innovation to implementation.This struggle for innovation-thinkers happens because we tend to reflexively think that if we thought it up,kids spyder ski pant, of course marketplace adoption is automatic. After all, “if I think it’s a good idea, certainly everyone else will too and we’ll be making money on my great idea tomorrow! Right? And besides, that’s what I hire people for…to figure out how to get my great ideas to market.” You see as entrepreneurs, we think of ourselves as idea machines, visionaries – those that know how to make the world a better place. The details are, well, just details.So if a great idea isn’t great until it has a plan, and planning isn’t exactly what you do best – what do you do?Well, I can make this very simple for you – but I also must confess that you will still have to do some work on it. As a coach, as you would predict, I believe every solution comes with a requisite application of effort first. But I can also promise that if you apply this simple formula, you will be amazed at how many of your ideas and innovations become not only reality, but also successful.So here goes:Step one is to recognize when you have an innovation in the first place. Don’t confuse simple solutions for day to day issues in running your business as profound, revolutionary ideas. And at the same time,spyder ski wear, if you come up with a blinding flash of insight that seems to leave those around you dazed or confused,moncler ski jackets sale…stop and recognize that you may be on to a great, new innovation.Step two, once you recognize that you have a legitimate new innovation – do an informal test of your idea with potential consumers of your new product or service before declaring it “ready for prime time”. Introduce it to a focus group or a survey sample of existing customers or even a “try it for free” group. Now a word of caution on this one: As an idea-originator, you are probably gifted at being very convincing about anything you think up. Passion can overwhelm common sense and you can be very compelling to those around you. It can be easy to buy into your belief – rather than the validity of the idea – therefore you find yourself gathering agreement from many people that eventually convince you that you’re brilliant. You go away thinking you have a good idea but what everyone really agreed with was your passion about it. Hold back your typical sales pitch, bridle the enthusiasm and test your idea by describing it to a broad audience. Ask, “what do you think of this idea” rather than saying “you’re gonna love this idea.” If you see excitement and passion emerging from those whom you have run your idea by,mens spyder ski pants sale, you are likely on an exciting track for a really brilliant idea.Step three – Take the feedback from your first test group and put that into actionable tweaks and begin putting your entire idea on paper. Now this step is really two steps: First, take the feedback you get, both positive and negative and allow the expansion of your idea based on the initial reaction from others. Resist the temptation to defend your idea. Just ask questions and consider all the input you receive. Just because you don’t get enthusiastic buy in, doesn’t mean you aren’t on the right track. Likewise, don’t assume all the feedback is valid, either. Just consider it. Now, after you have sufficiently opened your mind to including initial feedback, begin to map your idea on paper. Describe what the idea is, how it will be constructed, how it will be introduced to your market and how you will measure success of the idea. Sketch all the components from birth to maturity, keep it simple but don’t allow assumption to override connecting the dots in a cohesive process to success. Now hear me clear on this: don’t skip this step. You have to sketch your idea on paper or, trust me; you will likely watch your idea tumble into the idea junkyard.Step four – and brace yourself because this will seem even more tedious to you than the writing it down part: test your idea again by running it by a new sample audience – but this time construct an audience to be a cross section of business advisors, mentors, partners, employees or associates – and your business coach if you have one. This is about explaining your idea in the context of how it evolves from birth to reality. You see, a vision doesn’t become reality unless you color it in with details and process. This might seem tedious to do before you kick your idea into production mode, but this step will prove to graduate your innovation from simply a pipe dream to a good business decision. Explain to your business savvy team of advisors how you will get your new product or service to market, what the promotional components will be, how you will fund it, how long before you turn your investment into profit and all of the other business components that make an idea good business. This “process thinking” added to your “innovation thinking” will not only add validity to your idea but will also help you get fast traction when you do go to market. But wait, we aren’t ready to implement yet.Step five is to bring the new feedback from your business process discussions back to your paper and build in any tweaks to your plan or idea that you felt valid from the feedback. Now – and this is really the key to finding a brilliant idea – evaluate whether you still feel the same passion and enthusiasm for your idea as you did when you first thought it up. If you do, or if you are even more convinced than ever, then you are ready to plan a launch. If you find yourself second guessing, hesitating or being easily dissuaded…then you may have only had a great idea seed. Don’t give up; just know that you saved a lot of time, and probably money, by not shooting before you aimed.And what about implementation? Well that is the subject of another article. Watch for it,mens moncler vests cheap.In the meantime, keep coming up with those brilliant ideas but test them, tweak them, test again and build a cohesive, informed plan.

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As a child care provider, you may have many reasons for starting a day care center and becoming a business owner. You may possess a passion for children or want to fill a need within the community. In addition,spyder ski wear, maybe you excel at business growth and realize that your passion for children can be combined with this talent to provide financial security. You might simply want variety in the workday, or to be the boss.Passion for ChildrenStarting a day care center is a natural decision for anyone who has a true passion for children and a desire to own a business,cheap womens spyder ski outerwear. For someone like you, it is about loving children and helping them to learn and encouraging their full potential. Often having a background in early child education encourages you to use your training by owning a day care center.Provide a Needed ServiceAre you a child care providers that sees a need within your community? Do you feel strongly about providing children with a safe environment? Often communities lack quality child care. If you are someone with a passion for children, this is the perfect opportunity.FinancialBecause more and more families have both parents working,discount spyder ski hats, the child care industry is undergoing considerable business growth. A new owner can expect to make the most of these opportunities. This is especially true in specialty child care services such as drop-in care, 24 hour care, and even a sick day care center,kids moncler vests online. In these special niches, as the owner you can set prices that will ensure financial security.VarietyAre you looking for an escape from the dullness of office life? Running a child care center can certainly provide that! In addition to the joys of working with children, as the business owner of a day care center, your duties will include a variety of jobs, such as administrative to scheduling and payroll. You will also need to conference with parents and teachers. Marketing for business growth will also be your responsibility.Be Your Own BossOne of the strongest motivators for anyone to start and grow a new business is a desire to be the boss. Do you like to manage your world and be a strong leader,spyder ski jackets? Being in charge allows you to delegate duties so you can choose the jobs you like the most and that can help spur business growth. Does this sound like you?Starting a day care center may be easy for some and difficult for others. For those with the right motivation, you will find that there are many benefits. Nothing could be more fulfilling than living out a passion for children and a desire to provide a much needed service to the community. Experiencing financial security, variety in the workday, and the ability to be the boss may be all a day care center needs to spur on serious business growth. Discover what is motivating you to become a day care center business owner!

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Everyday I hear this refrain; “My business is so difficult because we are in a commodity business,spyder ski jackets sale.” All my life I have been in sales and marketing, there are no commodity businesses-there are only “commodity sellers.”I worked in a supermarket, to put myself through college. At that time, chicken was sold at the “poultry counter” and was 19 cents a pound. Then some funny-looking guy started advertising that his chickens were different-corn fed, not shipped frozen…guess what happened? Frank Perdue’s chickens went for 79 cents a pound and flew out of the stores.This observation is not just an “Anovickian” theory, Theodore Levitt wrote “Marketing Myopia” in 1960 addressing this issue in detail (available as an HBR reprint, 75507). The classic example being the “railroad” business, which at one time was a growth business and then perceived as a commodity business; what the railroad executives missed was understanding exactly “what business were they in?” They were in the transportation business! If they had understood that, we’d be traveling on B&O Airlines today.What you must do is clearly differentiate your product or service. Know your customers and clients and do the things that will make them want to do business with you,cheap mens spyder ski outerwear. Apple changed their name from Apple Computers to Apple Inc,moncler vests for men. and went on to develop the iPod,spyder ski jackets for women, iPhone, iPad, iPhoto and of course iTunes. They still sell computers, however, they see themselves as so much more to their customers.People line up to buy Apple products and in many cases pay a premium to do so. Apple has high margins in most of their product lines. The total customer experience with Apple has customers come back again and again. It is not just the products, my son tells me the tablet was around ten years before Apple’s iPad came out, yet Apple sold 15 million in the first year of business. How can we apply the lessons of Apple’s success to our businesses?What business are you in? A lawyer, an engineer, a broadcaster, construction business, insurance or the restaurant business; the question is not about what you do but what do your clients or customers need and why would they seek you out,spyder ski wear? What differentiates you from all others? What is your unique selling position? If you are unable to clearly respond to these questions then that is why you are in a “commodity” business.It is the total customer experience from the initial contact of walking in your store or answering the phone, every point of connection that clearly differentiates doing business with you. Today people want a hassle free experience and they want results and assurances of who you are and what is it like to do business with you. You are in your business every day, you know what the issues are and what clients or customers are looking for as outcomes. Are you working ON your business to insure that experience is the best it can be and clearly differentiates you from everyone else?Are you product focused or customer focused? Are you in business to “pay the bills” or do you want to build value for your clients, customers and stakeholders? What business are you in? Answer these questions and you will no longer be in the commodity business.

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An entrepreneur is a person who organizes, operates,kids spyder ski pant, and assumes the risk for a business venture. Below you will find the Top Websites if you are considering how to become an entrepreneur or starting your own home business.Most commonly,spyder ski gloves discount, the term entrepreneur applies to someone who establishes a new entity to offer a new or existing product or service into a new or existing market, whether for a profit or not-for-profit venture, a business entrepreneur. Business entrepreneurs often have strong beliefs about a market opportunity and are willing to accept a high level of personal, professional or financial risk to pursue that opportunity.Entrepreneurs have many of the same character traits as leaders. They are often contrasted with managers and administrators who are said to be more methodical and less impetuous,moncler jacket for women.There is a leader, the entrepreneur, who is the driving force behind economic events.Inside the mind of this entrepreneur is a vision of a future state that is preferred to the present state,mens spyder ski jackets.Through a semiconscious process of intuition and insight, rooted in experience, the entrepreneur develops this vision and a strategy of how to implement it.This vision is promoted diligently and passionately by the entrepreneur. The job for many provides a feeling of being “alive” or the satisfaction of serving society.The strategy is deliberate and the overall vision is clear, however details may be malleable, incomplete, and emergent.Entrepreneurial strategies tend to go along with simple centralized organizational structures that respond quickly to the entrepreneur’s directives.Entrepreneurial strategies tend to be used in niche markets that have not been noticed by the large industry leaders.One of the things that makes the United States such a great country is the fact that anyone can become an Entrepreneur by starting their own business or home based business. With the help of the internet now anyone can find a home based business opportunity even easier.

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A power saver is a device that can help in reducing the electricity expenses of a household,kids spyder ski jackets online, building or facility. Available in a variety of models and specifications, these devices are also known to improve the power consumption efficiency. The experts consider them as products that can prove to be environment friendly by enhancing the proper utilization of electrical energy.The best use of these electrical products can be made by selecting the most suitable model,moncler ski clothing. For this, you must be familiar with the main specifications and features that the product manufacturing companies claim to offer. Here is a discussion to help you choose the best power saving devices for your building.Ease of Use and Installation:Most of the models available in this category are simple plug and play devices. You do not need to look for complex devices claiming to save power. There is no installation procedure required for these devices,spyder ski wear. All you need to do is plug them into power socket and switch them on.Power Saving Range:While choosing a power saver, learn from the dealer about the range in which the device can save the power consumption. In general, these devices are designed to introduce power savings in the range of 8 to 25 percent. Comparing various models on the basis of this specification should help you choose the best one.Reduction in Power Surges:An additional advantage of power saving devices is that they help to control power spikes or surges. In fact, these products work best in the environment in stable electricity supply. Needless to say, it is a feature worth considering for the safety of home or building,spyder ski goggles online. Make sure that you ask about this feature while purchasing a power saving device.Reduction in Heat Generation:A significant amount of electricity is converted into heat energy which leads to undesired wastage of power. A power saver is capable of reducing the generation of heat for different types of electrical and electronic products in use. Apart from saving power, this feature can enhance the life of expensive electronic goods. It is important that you choose a device with this capability.Types and Number of Appliances:Different power savers are designed with different capacities to work in a variety of environments. Their performance depends on the numbers and types of appliances installed at home or in building. You must discuss about the lamps, fans, air conditioners, washing machines and other products installed at your place while choosing the power saving device.Guarantees:The top manufacturers of power savers offer guarantees on their products. Most of them offer a payback period of up to 12 months while selling these products,womens spyder ski outerwear cheap. Firstly, refer to the reviews to choose the most reputed manufacturers and suppliers. Secondly, ask for the guarantees available for these products to make the right investment.

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In the aftermath of one of Google’s most recent updates Over-Optimization has become a point of emphasis in SEO. A prime example of over-optimization would be an exact match domain,cheap spyder ski outerwear for kid, with an exact page title, an Unnatural page description and a high keyword density within the pages content. Additionally, if all of your backlinks are built with the same anchor text, this will also now effect your site negatively.I’ll be more specific…Lets say your main target keyword was “make money on the Internet”.If your domain name is makemoneyontheInternet.com & your pages title is make money on the internet and the pages description reads, “learn how to make money on Internet”, all while the pages content has make money on the Internet stuffed in everywhere, then that page is totally guilty of over-optimization.If all of that pages backlinks are anchored with “make money on the Internet” this falls into the same over-optimization category.Now, that’s not to say exact match domains won’t work, that your page title and description shouldn’t include your target keyword or that the anchor text of your backlinks shouldn’t use said keyword. These strategies do work, but they must be used in moderation.Again, I’ll be more specific…Google and the other major search engines want to believe that other people besides the webmaster are linking into a site,spyder ski wear, so logical thinking would suggest anchor text would be mostly different. When I work on a clients site I’m always sure to keep anchor text really mixed up. Of course I use the target keywords, but I’ll also include a few raw URL’s as well as a few “click here” or “check this out” as well.Unfortunately many people fail to understand a major aspect of SEO which can give them a lot of trouble is that optimizing their pages too well. Search engines want to list pages their users want to find, and many of those pages don’t pay much attention to SEO. The sites that do pay attention to SEO sometimes over do it.Most of the pages with the best content are created by individuals who know little to nothing about SEO. They simply want to write about something they care about. For this reason, search engines often favor content that isn’t optimized “perfectly”,spyder ski jacket for men. If you do everything by the book,mens spyder ski suits, you risk search engines seeing your page as unnatural and hitting you with a penalty.It’s a newly learned fact, if you do all or even some of these things, in excess there is a very good chance you can and will most likely be penalized. You probably won’t be banned A.K.A DE-indexed which is the worst case scenario, but your site could also end up many or even more positions lower than it should or could be.If this is something you think you website or blog maybe guilty even, I would have to say you absolutely will feel the negative effects of it.Again, just for the record I’d like to sate these strategies do work when used responsibly and once again, I’ll be more specific as to how…If your domain is an exact match,womens moncler vests cheap, that’s great, but if your domain is buyshoes.com, the page title should be learn how to buy shoes, the description could be visit buyshoes.com for the widest variety of shoes, online and the keyword density of the pages content should not exceed 1-3% for desired results…

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More marketing dollars are wasted on local sponsorships than just about anything else. Unless you know how to leverage a sponsorship, you’ll probably see no return on your investment,spyder ski wear. So unless your kid is on the team, don’t waste your money.Not a smart investmentSo as a small business owner, are you constantly being hit up to contribute to sponsorships? This is usually NOT marketing money well spent. Read on to find out why and what to do instead.A lot of money is spent on local sponsorships. It could be for sporting events or fundraisers. Some business owners do this year after year with absolutely no idea if it is a good investment.One perceived benefit that pulls many small business owners in is there’s usually some media exposure and logos are displayed – plus my favorite, the T-shirt with 27 tiny logos all over it.There are many problems here: 1) You message gets lost in the morass of sponsors, and 2) How exactly are you going to track the response to this add and ROI on marketing dollars spent,mens north face jackets? As I talk about in another No B,mens moncler jackets online.S. Grassroots Marketing Inconvenient Truth, if you can not track it, it does not hack it for measurable results.Because of this and many other reasons, most sponsorship money is a total waste. Often, because it supports a local worthy cause, the ROI is not held to the same standards as traditional advertising. Perhaps this is because the money comes out of a different budget.If you have a budget for this out of a desire to give back to the community and/or it’s for your spouses’ nephew’s soccer team, then will, alright if you must. Just don’t think of it as a potential huge return on investment.As a No-B.S. Marketer, you need to examine each potential sponsorship opportunity and structure the arrangement so that you can maximize the return,mens north face jackets cheap. If you’re not getting buying customers from your involvement with a sponsorship, your money should be put elsewhere.So where?First of all, do what most small business owners do not do: discover which marketing efforts are giving you the biggest return on your investment. Focus efforts and funds there.Second, go completely outside of your industry to see what other small businesses are doing,mens spyder ski pants sale. Look for businesses that are pulling in new customers and retaining them. Figure out what they are doing and how you can apply it to your marketing.

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When the World Finally Ends, Go Out In Style – Internationally Renowned Designer, Anita Tan of algemsglobal Celebrates 2012 with Elegance & StyleThere are those who believe that the world is going to end in December 2012. There are those who know different. In the same way, there are those who believe that jewelry is jewelry, and there are those who know different. A few around the world with the experience, eye and pedigree know that the highest level of jewelry in the world is custom designed, is “unbranded”,cheap spyder ski jackets for women, is at the level of true artistry, creation and of exquisite quality in both design and raw materials. This is not simply knowledge, but experiential wisdom,cheap spyder ski jackets for men.Be wise, celebrate the “end of the world” with an unparalleled opportunity to own the Cosmos, an exquisite and premium piece designed to bring in 2012 with confidence and prosperity by international jewelry designer to royalty and celebrity, Anita Tan. Anita’s pieces have been called technical marvels and have been featured as such, among other places in the Fashionavenue.com; Karajewelries,spyder ski wear, Japanese News Media and on justluxe. Several of her collection have been sold at millions euros.Among her mystic creation is the Heaven Gold Pen: the first Diamond and gold pen designed by a Woman for Women.Valued at just under $90,000, the Cosmos, which features 161 brilliant color diamonds circling the gemologically superior 43cts Tsavorite gemstone,cheap spyder ski jackets for kid, is currently featured at her website. The magnificent cluster of diamond planets encircling the Tsavorite star – the life force of the cosmos – was designed specifically to celebrate 2012 and the alignment of the planets bringing in the beginning of a new cosmic order.The intention and meaning behind the piece is as brilliant as its design and the gemstones. Let’s start with the numerology. The 161 diamonds break down into 1′s and a 6. The 1 represents one who is a leader – an entrepreneur, manager, business person, inventor, or scientist. The 6 represents a musician, actor, teacher, healer, or artist. Added together, 161 equals 8, which represents one who is results-oriented, powerful, ambitious, a visionary, generous,cheap moncler ski jackets, perseverant, forgiving, broad-minded, money-conscious and self-disciplined, and lucky.Now the Tsavorite. Known as a superior gemstone, at over 2 billion years old, the majority of Tsavorite’s found are under 1cts, with a very fine 4 carat Tsavorite retailing as high as $8000 per carat. The Tsavorite is a gemstone of immense sensitivity and “consciousness”. It has been known to induce self-awareness, elicit self-empowerment, and to assist in gaining insights through feeling. Around the world the Tsavorite has been used to facilitate psychic and telepathic connections, and is believed to be useful in the healing of sensory organs and all disorders regarding sensory perceptions such as taste, touch, smell, hearing and sight.What could be more romantic than the bringing in of a new cosmic order with a superb, brilliant green gemstone that was in existence long before the dinosaurs trod the earth?

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